[PRL] How to spread an idea

[Mitchell Wand]

A useful reminder as we write papers, proposals, etc.  --Mitch

[from http://www.kottke.org/06/08/how-i-blog]

Seth Godin, who ruminates for a living, wrote a little something about how
> ideas are transmitted last year<http://sethgodin.typepad.com/seths_blog/2005/09/what_makes_an_i.html>
> :
>
> For an idea to spread, it needs to be sent and received.
>
> No one "sends" an idea unless:
> a. they understand it
> b. they want it to spread
> c. they believe that spreading it will enhance their power (reputation,
> income, friendships) or their peace of mind
> d. the effort necessary to send the idea is less than the benefits
>
> No one "gets" an idea unless:
> a. the first impression demands further investigation
> b. they already understand the foundation ideas necessary to get the new
> idea
> c. they trust or respect the sender enough to invest the time
>
>
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