[PRL] O'Reilly Radar > Ignite Talk: Attention and Sex

[Mitchell Wand]

http://radar.oreilly.com/archives/2007/04/ignite_talk_attention_and_sex.html


We had our third Ignite Seattle <http://igniteseattle.com/> a couple of
> weeks ago and the videos are now up. The first one that I am going to share
> is Scott Berkun <http://scottberkun.com/>'s great talk entitled "Attention
> and Sex".
>
> In it, Scott discusses a time when presidential debate questions were
> answered in hours instead of a couple of minutes (and the whole debate
> lasted half a day). He contrasts that to today where we do things in the
> smallest amount of time possible so that we can do other things (or
> multi-tasking) and presidential debates last an hour. Scott brings up the
> latest research that casts multi-tasking in a counter-productive light. He
> ultimately suggests that if we want to achieve greatness that we should pay
> attention to how the great people who came before us paid attention -- by
> blocking distractions out and focusing on the task at hand. Given all the
> focus on attention today on the web, this talk is timely.
>
> Where does sex come in? Other than just providing the talk with a great
> title, Scott points out that it's one of the few places where people today
> don't multi-task; we still pay a lot of attention during sex.
>

A thought-provoking five-minute video.

--Mitch
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